Skip to content

The use of visualizations

Visualizations of information create more clarity about content, are better remembered than words and are also a lot of fun. Even simple drawings have a great effect when it comes to conveying information, messages and ideas, whether it’s studying for an exam, presentations, meetings, lessons or projects, because even a shopping list can be designed creatively.

Visual language is understood by many people right away, and you don’t have to be a master drawer or need any special writing tools. It is enough to sketch simple lines on a sheet or a touch screen. Advertisement Visualizations in class, however, should be thoroughly planned in advance.

When creating the visualization, it is important to ask what is to be presented (content), what the visualization is intended to do (goal), and who is to be informed or convinced (target audience). Only after these questions have been discussed can it be considered how and with what the planned content is to be presented.

Crucial for the use of visualizations is the fact that feelings and actions are not determined by what one sees, but by the subjective perceptions that encourage people to make decisions. This results in several consequences that should be taken into account. A visualization that the presenter himself likes very much can trigger completely different feelings in the audience. The effect of a visualization should therefore be clarified beforehand, e.g. by showing it to confidants, acquaintances, etc.


Stangl, W. (2017, December 9).  The use of visualizations. Stangl notes ….